About

Aarushi Singh is a freelance copywriter and content marketer with 4.95 years of relevant experience in B2B SaaS companies. Her expertise lies in HR Tech, Mobile Growth, and No-code platforms. Aarushi has worked with demand gen and sales enablement teams across verticals and has created compelling assets including long-form blogs, case studies, social posts, and email campaigns. As a B2B SaaS content strategist, Aarushi identifies gaps to uncover content marketing opportunities, sets up nurturing email campaigns, creates social media strategy, and a winning web content strategy that delivers results. She has worked extensively with SaaS businesses as both a conversion copywriter and a content marketer to help them achieve goals like increasing customer acquisition, retention, up-sells, cross-sells, email subscribers, signups, and affiliate sales. Aarushi's primary goal with her clients is to strike the right balance between their products' features and their audiences' challenges. She believes that unless you address your target audiences' pain points directly, there's absolutely no way they'll engage with your content, and in the grand scheme of things, your brand. Aarushi is passionate about creating value-rich, action-driven, and focused content that hooks the audience instantly. She can create a target-oriented content strategy for your brand, curate a content calendar for the next 3 or 6 months, write compelling copy that drives leads, and set up and build email marketing campaigns for your business. Aarushi has worked with companies like veed.io, invideo, and shipyard in the past. She holds a Bachelor of Technology (B.Tech.) in Electronics and Communication from JECRC College Jaipur. Her tech stack includes Mobile, dotNET, and Web. Apart from her work, Aarushi loves traveling and exploring different cultures and traditions. She also enjoys cooking and can whip up delicious Indian chicken curry and lemon tarts. You can reach out to Aarushi via LinkedIn, Gmail, or her website. Check out her portfolio at aarushisingh.net.